Dermatology Practices SEO Checklist
Quick answer
The highest-priority items for dermatology practices: answer "is this spot or rash something serious, and is treating it covered by insurance" directly on the site, build out condition/symptom pages, and fix the industry's most common gap — blending medical and cosmetic dermatology into one undifferentiated services page, when the two audiences search completely differently and one is insurance-driven.
Content checklist
- A page that directly answers "is this spot or rash something serious, and is treating it covered by insurance"
- Complete, non-generic condition/symptom pages
- Complete, non-generic medical-vs-cosmetic distinction pages
- Complete, non-generic insurance coverage guides
- Complete, non-generic procedure explainer pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Blending medical and cosmetic dermatology into one undifferentiated services page, when the two audiences search completely differently and one is insurance-driven.
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