Dental Practices SEO Checklist
Quick answer
The highest-priority items for dental practices: answer "is this procedure necessary and what will it actually cost" directly on the site, build out procedure explainer pages, and fix the industry's most common gap — procedure pages written for other dentists, not patients — dense clinical language instead of plain-language answers to 'does this hurt' and 'what does it cost'.
Content checklist
- A page that directly answers "is this procedure necessary and what will it actually cost"
- Complete, non-generic procedure explainer pages
- Complete, non-generic cost/insurance guides
- Complete, non-generic new-patient guides
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Procedure pages written for other dentists, not patients — dense clinical language instead of plain-language answers to 'does this hurt' and 'what does it cost'.
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