Criminal Defense Law SEO Checklist

Quick answer

The highest-priority items for criminal defense firms: answer "how serious is this charge and what happens to me next" directly on the site, build out charge-specific pages, and fix the industry's most common gap — no charge-specific content, so someone searching their exact charge at 2am finds a generic 'criminal defense' page instead of a real answer.

Content checklist

  • A page that directly answers "how serious is this charge and what happens to me next"
  • Complete, non-generic charge-specific pages
  • Complete, non-generic what-happens-next timeline pages
  • Complete, non-generic rights explainer pages
  • Complete, non-generic penalty/sentencing guides

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No charge-specific content, so someone searching their exact charge at 2am finds a generic 'criminal defense' page instead of a real answer.

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