Construction & General Contracting SEO Checklist
Quick answer
The highest-priority items for general contractors: answer "is this contractor licensed, insured, and actually reliable" directly on the site, build out licensing/insurance transparency pages, and fix the industry's most common gap — licensing and insurance status buried or absent, despite being the single biggest trust question a commercial or homeowner client has.
Content checklist
- A page that directly answers "is this contractor licensed, insured, and actually reliable"
- Complete, non-generic licensing/insurance transparency pages
- Complete, non-generic project-type portfolio pages
- Complete, non-generic process/timeline guides
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Licensing and insurance status buried or absent, despite being the single biggest trust question a commercial or homeowner client has.
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