Community Health Centers SEO Checklist

Quick answer

The highest-priority items for community health centers: answer "do they take my insurance (or offer sliding-scale fees) and what services do they actually provide" directly on the site, build out sliding-scale fee and insurance pages, and fix the industry's most common gap — no clear sliding-scale fee explanation, when affordability is the entire reason a patient is searching for a community health center instead of a private practice.

Content checklist

  • A page that directly answers "do they take my insurance (or offer sliding-scale fees) and what services do they actually provide"
  • Complete, non-generic sliding-scale fee and insurance pages
  • Complete, non-generic service pages (primary care, dental, behavioral health)
  • Complete, non-generic eligibility and enrollment pages
  • Complete, non-generic location and hours pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No clear sliding-scale fee explanation, when affordability is the entire reason a patient is searching for a community health center instead of a private practice.

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