What's the single highest-priority item on this checklist?

Directly answering "what are current rates per square foot for my space type in this submarket" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Commercial Real Estate SEO Checklist

Quick answer

The highest-priority items for commercial real estate firms: answer "what are current rates per square foot for my space type in this submarket" directly on the site, build out submarket report pages, and fix the industry's most common gap — no submarket-level rate data, which is the specific, perishable information that brings brokers and tenants back to a site repeatedly.

Content checklist

A page that directly answers "what are current rates per square foot for my space type in this submarket"
Complete, non-generic submarket report pages
Complete, non-generic property-type pages
Complete, non-generic lease term explainer pages
Complete, non-generic tenant vs landlord representation pages

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

No submarket-level rate data, which is the specific, perishable information that brings brokers and tenants back to a site repeatedly.

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