Commercial Photography Studios SEO Checklist
The highest-priority items for commercial photography studios: answer "can they shoot our specific need (product, corporate headshots, food) and what's turnaround" directly on the site, build out specialty pages (product, headshots, food, architectural), and fix the industry's most common gap — one undifferentiated portfolio instead of specialty-specific pages, when a product-shot buyer and a headshot buyer are searching completely differently.
Content checklist
- A page that directly answers "can they shoot our specific need (product, corporate headshots, food) and what's turnaround"
- Complete, non-generic specialty pages (product, headshots, food, architectural)
- Complete, non-generic studio and equipment capability pages
- Complete, non-generic pricing and package pages
- Complete, non-generic turnaround time pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
One undifferentiated portfolio instead of specialty-specific pages, when a product-shot buyer and a headshot buyer are searching completely differently.
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