Colleges & Universities SEO Checklist
Quick answer
The highest-priority items for colleges and universities: answer "will this program get me the career I want and what will I actually pay" directly on the site, build out program/major outcome pages, and fix the industry's most common gap — publishing sticker price without net-price and outcome data, which is what prospective students and families are actually comparing across schools.
Content checklist
- A page that directly answers "will this program get me the career I want and what will I actually pay"
- Complete, non-generic program/major outcome pages
- Complete, non-generic net price and aid pages
- Complete, non-generic admissions requirement pages
- Complete, non-generic career placement data pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Publishing sticker price without net-price and outcome data, which is what prospective students and families are actually comparing across schools.
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