Coffee Roasters SEO Checklist
The highest-priority items for coffee roasters: answer "will I like this roast and how do I brew it properly" directly on the site, build out origin and tasting notes pages, and fix the industry's most common gap — no brew guidance per coffee, when brewing method dramatically changes the result and a bad first brew loses the customer permanently.
Content checklist
- A page that directly answers "will I like this roast and how do I brew it properly"
- Complete, non-generic origin and tasting notes pages
- Complete, non-generic roast level guides
- Complete, non-generic brew method guides
- Complete, non-generic subscription and freshness pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No brew guidance per coffee, when brewing method dramatically changes the result and a bad first brew loses the customer permanently.
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