Civil Litigation Law SEO Checklist
Quick answer
The highest-priority items for civil litigation firms: answer "do I have a case worth pursuing and what will it cost to litigate" directly on the site, build out case-type pages (breach of contract, business disputes), and fix the industry's most common gap — no plain-language timeline content, leaving clients with no sense of whether litigation takes months or years before they commit.
Content checklist
- A page that directly answers "do I have a case worth pursuing and what will it cost to litigate"
- Complete, non-generic case-type pages (breach of contract, business disputes)
- Complete, non-generic process and timeline pages
- Complete, non-generic fee structure pages
- Complete, non-generic settlement vs trial pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No plain-language timeline content, leaving clients with no sense of whether litigation takes months or years before they commit.
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