Chiropractic & Physical Therapy SEO Checklist
Quick answer
The highest-priority items for chiropractic and PT clinics: answer "will this actually help my specific pain and is it covered by insurance" directly on the site, build out condition-specific pages, and fix the industry's most common gap — generic 'we treat back pain' pages instead of condition-specific content (sciatica, herniated disc, sports injury) matching how people actually describe their pain.
Content checklist
- A page that directly answers "will this actually help my specific pain and is it covered by insurance"
- Complete, non-generic condition-specific pages
- Complete, non-generic insurance/cost guides
- Complete, non-generic what-to-expect guides
- Complete, non-generic location pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
Generic 'we treat back pain' pages instead of condition-specific content (sciatica, herniated disc, sports injury) matching how people actually describe their pain.
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