What's the single highest-priority item on this checklist?

Directly answering "can they handle my guest count and dietary needs within my budget" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Catering & Food Service SEO Checklist

Quick answer

The highest-priority items for catering companies: answer "can they handle my guest count and dietary needs within my budget" directly on the site, build out menu/pricing pages, and fix the industry's most common gap — no per-person pricing published, leaving budget-conscious buyers unable to self-qualify before reaching out.

Content checklist

A page that directly answers "can they handle my guest count and dietary needs within my budget"
Complete, non-generic menu/pricing pages
Complete, non-generic event-type guides
Complete, non-generic dietary-accommodation pages
Complete, non-generic location/delivery pages

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

No per-person pricing published, leaving budget-conscious buyers unable to self-qualify before reaching out.

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