Business & Corporate Law SEO Checklist
Quick answer
The highest-priority items for business law firms: answer "do I need a lawyer for this or is a template enough" directly on the site, build out entity formation guides, and fix the industry's most common gap — no content addressing the template-vs-lawyer decision directly, which is exactly what a cost-conscious founder is weighing.
Content checklist
- A page that directly answers "do I need a lawyer for this or is a template enough"
- Complete, non-generic entity formation guides
- Complete, non-generic contract explainer pages
- Complete, non-generic template-vs-counsel guides
- Complete, non-generic industry-specific compliance pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No content addressing the template-vs-lawyer decision directly, which is exactly what a cost-conscious founder is weighing.
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