Business Brokers & M&A Advisory SEO Checklist

Quick answer

The highest-priority items for business brokers: answer "what is my business actually worth and how long will a sale take" directly on the site, build out valuation methodology pages, and fix the industry's most common gap — no real valuation methodology content, when 'what is my business worth' is the single highest-volume, highest-intent search in the category.

Content checklist

  • A page that directly answers "what is my business actually worth and how long will a sale take"
  • Complete, non-generic valuation methodology pages
  • Complete, non-generic sale process and timeline guides
  • Complete, non-generic fee structure pages
  • Complete, non-generic industry-specific pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

What not to bother with

Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.

The one thing to fix first

No real valuation methodology content, when 'what is my business worth' is the single highest-volume, highest-intent search in the category.

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