Board Game Companies SEO Checklist
The highest-priority items for board game publishers: answer "what's the player count/age range and playtime, and is it actually good for my group" directly on the site, build out player-count and age-range pages, and fix the industry's most common gap — no complexity rating alongside age range, since a game can be age-appropriate but far too complex (or too simple) for the actual group buying it.
Content checklist
- A page that directly answers "what's the player count/age range and playtime, and is it actually good for my group"
- Complete, non-generic player-count and age-range pages
- Complete, non-generic genre pages (strategy, party, cooperative)
- Complete, non-generic playtime and complexity rating pages
- Complete, non-generic expansion/accessory pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No complexity rating alongside age range, since a game can be age-appropriate but far too complex (or too simple) for the actual group buying it.
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