Benefits Brokers SEO Checklist
Quick answer
The highest-priority items for employee benefits brokers: answer "can they actually get us a better group plan/rate than we have now, at our company size" directly on the site, build out company-size-specific pages (small group, mid-market), and fix the industry's most common gap — no content differentiated by company size, when a 15-person and a 500-person employer need entirely different plan structures and pitches.
Content checklist
- A page that directly answers "can they actually get us a better group plan/rate than we have now, at our company size"
- Complete, non-generic company-size-specific pages (small group, mid-market)
- Complete, non-generic plan-type explainer pages (PEO, self-funded, level-funded)
- Complete, non-generic open enrollment support pages
- Complete, non-generic cost-savings case study pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No content differentiated by company size, when a 15-person and a 500-person employer need entirely different plan structures and pitches.
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