Art Galleries & Dealers SEO Checklist
Quick answer
The highest-priority items for art galleries: answer "is this artist's work a sound purchase and how does buying actually work" directly on the site, build out artist profile and provenance pages, and fix the industry's most common gap — no explanation of how buying works, which intimidates first-time collectors who make up a large and growing share of the market.
Content checklist
- A page that directly answers "is this artist's work a sound purchase and how does buying actually work"
- Complete, non-generic artist profile and provenance pages
- Complete, non-generic buying process guides
- Complete, non-generic exhibition and event pages
- Complete, non-generic authentication and shipping pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
Local checklist
- Complete, accurate Google Business Profile
- Consistent name/address/phone across directories
- Genuine, recent customer reviews
- A location page for each area actually served
The one thing to fix first
No explanation of how buying works, which intimidates first-time collectors who make up a large and growing share of the market.
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