Art Galleries & Dealers SEO Checklist

Quick answer

The highest-priority items for art galleries: answer "is this artist's work a sound purchase and how does buying actually work" directly on the site, build out artist profile and provenance pages, and fix the industry's most common gap — no explanation of how buying works, which intimidates first-time collectors who make up a large and growing share of the market.

Content checklist

  • A page that directly answers "is this artist's work a sound purchase and how does buying actually work"
  • Complete, non-generic artist profile and provenance pages
  • Complete, non-generic buying process guides
  • Complete, non-generic exhibition and event pages
  • Complete, non-generic authentication and shipping pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No explanation of how buying works, which intimidates first-time collectors who make up a large and growing share of the market.

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