What's the single highest-priority item on this checklist?

Directly answering "what does an architect actually do versus a contractor, and what's the process" somewhere prominent — it's the actual starting point for most searches in this category.

How often should this checklist be revisited?

Quarterly at minimum — content goes stale, technical issues creep in, and competitors add new pages, so a one-time pass isn't enough.

Architecture Firms SEO Checklist

Quick answer

The highest-priority items for architecture firms: answer "what does an architect actually do versus a contractor, and what's the process" directly on the site, build out process explainer pages, and fix the industry's most common gap — portfolio-only sites that never explain the actual architect engagement process, leaving first-time clients unsure what they're even hiring for.

Content checklist

A page that directly answers "what does an architect actually do versus a contractor, and what's the process"
Complete, non-generic process explainer pages
Complete, non-generic project-type portfolio pages
Complete, non-generic fee-structure guides
Complete, non-generic permit/timeline guides

Technical checklist

Fast page load on mobile
Clear navigation — 3 clicks or fewer to any page
Working internal links between related pages
A real, current sitemap.xml

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Local checklist

Complete, accurate Google Business Profile
Consistent name/address/phone across directories
Genuine, recent customer reviews
A location page for each area actually served

The one thing to fix first

Portfolio-only sites that never explain the actual architect engagement process, leaving first-time clients unsure what they're even hiring for.

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