Allergy & Immunology SEO Checklist

Quick answer

The highest-priority items for allergy and immunology practices: answer "what am I reacting to and is allergy testing or a shot program worth it" directly on the site, build out symptom and trigger pages, and fix the industry's most common gap — no seasonal, locally-relevant allergy content, missing the recurring local search spike every pollen season.

Content checklist

  • A page that directly answers "what am I reacting to and is allergy testing or a shot program worth it"
  • Complete, non-generic symptom and trigger pages
  • Complete, non-generic testing explainer pages
  • Complete, non-generic immunotherapy program pages
  • Complete, non-generic seasonal allergy pages

Technical checklist

  • Fast page load on mobile
  • Clear navigation — 3 clicks or fewer to any page
  • Working internal links between related pages
  • A real, current sitemap.xml

Local checklist

  • Complete, accurate Google Business Profile
  • Consistent name/address/phone across directories
  • Genuine, recent customer reviews
  • A location page for each area actually served

The one thing to fix first

No seasonal, locally-relevant allergy content, missing the recurring local search spike every pollen season.

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