Air Cargo Services SEO Checklist
The highest-priority items for air cargo companies: answer "can they get our shipment out fast enough and what's the cost difference vs ocean freight" directly on the site, build out air vs ocean comparison pages, and fix the industry's most common gap — no direct air-vs-ocean cost/time comparison, when that tradeoff is the exact decision most shippers are trying to make before choosing a mode.
Content checklist
- A page that directly answers "can they get our shipment out fast enough and what's the cost difference vs ocean freight"
- Complete, non-generic air vs ocean comparison pages
- Complete, non-generic expedited/charter service pages
- Complete, non-generic coverage route pages
- Complete, non-generic customs and documentation pages
Technical checklist
- Fast page load on mobile
- Clear navigation — 3 clicks or fewer to any page
- Working internal links between related pages
- A real, current sitemap.xml
What not to bother with
Local-pack optimization and location pages — this isn't a location-driven category, so that effort is better spent on content depth.
The one thing to fix first
No direct air-vs-ocean cost/time comparison, when that tradeoff is the exact decision most shippers are trying to make before choosing a mode.
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