Web Design & Development Agencies Content Marketing Strategy
A content strategy for web design agencies should center on project-type pricing pages and portfolio pages — not a generic blog. The single most common mistake in this category: no real pricing ranges published, forcing every prospect through a sales call just to learn the ballpark cost.
What to actually publish
The content types that do real work for web design agencies:
- project-type pricing pages
- portfolio pages
- process/timeline guides
- platform comparison pages
What order to publish in
Start with whatever answers "how much will this actually cost and how long will it take" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No real pricing ranges published, forcing every prospect through a sales call just to learn the ballpark cost — avoiding this alone puts a site ahead of most of the category.
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