Roofing Content Marketing Strategy
A content strategy for roofing contractors should center on insurance-claim guides and material comparison pages — not a generic blog. The single most common mistake in this category: leaving out insurance-claim content entirely, despite it being one of the highest-intent, most-searched questions in this category.
What to actually publish
The content types that do real work for roofing contractors:
- insurance-claim guides
- material comparison pages
- location pages
- storm-damage pages
What order to publish in
Start with whatever answers "do I need a repair or a full replacement, and is this covered by insurance" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Leaving out insurance-claim content entirely, despite it being one of the highest-intent, most-searched questions in this category — avoiding this alone puts a site ahead of most of the category.
Or let Omnitopical build this for you.
Plans the full page set roofing contractors actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
Start your free trial