Painting Contractors Content Marketing Strategy
A content strategy for painting contractors should center on room/project cost guides and interior vs exterior pages — not a generic blog. The single most common mistake in this category: no explanation of surface prep, which is the actual difference between a job that lasts three years and one that lasts ten, and a genuine differentiator worth writing about.
What to actually publish
The content types that do real work for painting contractors:
- room/project cost guides
- interior vs exterior pages
- prep and process pages
- location pages
What order to publish in
Start with whatever answers "what does a whole-house paint job cost and how long will it last" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No explanation of surface prep, which is the actual difference between a job that lasts three years and one that lasts ten, and a genuine differentiator worth writing about — avoiding this alone puts a site ahead of most of the category.
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