Occupational Therapy Content Marketing Strategy
A content strategy for occupational therapy practices should center on condition pages (stroke recovery, sensory processing, hand therapy) and pediatric OT pages — not a generic blog. The single most common mistake in this category: conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need.
What to actually publish
The content types that do real work for occupational therapy practices:
- condition pages (stroke recovery, sensory processing, hand therapy)
- pediatric OT pages
- what-to-expect pages
- insurance and referral pages
What order to publish in
Start with whatever answers "will OT actually help with this specific limitation and what does a session look like" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need — avoiding this alone puts a site ahead of most of the category.
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