Mortgage Brokers & Lenders Content Marketing Strategy
A content strategy for mortgage brokers should center on loan program comparison pages and affordability and payment guides — not a generic blog. The single most common mistake in this category: advertising rates without explaining points, fees, and APR, which is precisely the comparison confusion borrowers are trying to resolve.
What to actually publish
The content types that do real work for mortgage brokers:
- loan program comparison pages
- affordability and payment guides
- process/timeline pages
- credit and down payment guides
What order to publish in
Start with whatever answers "how much can I actually borrow and what will my real monthly payment be" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Advertising rates without explaining points, fees, and APR, which is precisely the comparison confusion borrowers are trying to resolve — avoiding this alone puts a site ahead of most of the category.
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