Media & Publishing Content Marketing Strategy
A content strategy for media and publishing companies should center on editorial standards pages and topic hub pages — not a generic blog. The single most common mistake in this category: no visible editorial standards or author credentials, in a category where trust and credibility are the entire product.
What to actually publish
The content types that do real work for media and publishing companies:
- editorial standards pages
- topic hub pages
- author credential pages
- archive/topic index pages
What order to publish in
Start with whatever answers "is this a credible, worthwhile source for this specific topic" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No visible editorial standards or author credentials, in a category where trust and credibility are the entire product — avoiding this alone puts a site ahead of most of the category.
Or let Omnitopical build this for you.
Plans the full page set media and publishing companies actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
Start your free trial