Marketing & Advertising Agencies Content Marketing Strategy
A content strategy for marketing agencies should center on service-specific pages and case studies with real numbers — not a generic blog. The single most common mistake in this category: vague case studies with no real numbers, in a category where prospects are specifically hunting for evidence past marketing agencies' own hype.
What to actually publish
The content types that do real work for marketing agencies:
- service-specific pages
- case studies with real numbers
- pricing/retainer guides
- industry-specific pages
What order to publish in
Start with whatever answers "will this actually move the needle for a business like mine, and what's the real cost" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Vague case studies with no real numbers, in a category where prospects are specifically hunting for evidence past marketing agencies' own hype — avoiding this alone puts a site ahead of most of the category.
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