Machine Shops & CNC Content Marketing Strategy
A content strategy for machine shops should center on machine capability and tolerance pages and turnaround and prototyping pages — not a generic blog. The single most common mistake in this category: no equipment list or tolerance capability published, which is the first technical thing an engineer checks before sending an RFQ.
What to actually publish
The content types that do real work for machine shops:
- machine capability and tolerance pages
- turnaround and prototyping pages
- material capability pages
- quality and inspection pages
What order to publish in
Start with whatever answers "can they hold my tolerances and how fast can they turn around a prototype" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No equipment list or tolerance capability published, which is the first technical thing an engineer checks before sending an RFQ — avoiding this alone puts a site ahead of most of the category.
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