Irrigation Services Content Marketing Strategy
A content strategy for irrigation companies should center on new-install cost pages and repair/troubleshooting pages (zone not working, low pressure) — not a generic blog. The single most common mistake in this category: no seasonal startup/winterization content, missing the two predictable annual traffic spikes this business already gets every year.
What to actually publish
The content types that do real work for irrigation companies:
- new-install cost pages
- repair/troubleshooting pages (zone not working, low pressure)
- seasonal startup/winterization pages
- smart controller pages
What order to publish in
Start with whatever answers "what will a new sprinkler system cost for my yard, or what's wrong with my current one" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No seasonal startup/winterization content, missing the two predictable annual traffic spikes this business already gets every year — avoiding this alone puts a site ahead of most of the category.
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