Generator Sales & Installation Content Marketing Strategy
A content strategy for generator dealers should center on sizing calculator pages and portable vs standby comparison pages — not a generic blog. The single most common mistake in this category: no sizing guidance, leaving homeowners to guess at kW capacity instead of matching it to their actual electrical panel and appliances.
What to actually publish
The content types that do real work for generator dealers:
- sizing calculator pages
- portable vs standby comparison pages
- cost-with-installation pages
- maintenance plan pages
What order to publish in
Start with whatever answers "what size generator do I actually need for my house and what's total cost with installation" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No sizing guidance, leaving homeowners to guess at kW capacity instead of matching it to their actual electrical panel and appliances — avoiding this alone puts a site ahead of most of the category.
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