Foundations & Grantmakers Content Marketing Strategy
A content strategy for foundations should center on eligibility and funding priority pages and application process and deadline pages — not a generic blog. The single most common mistake in this category: vague funding priorities that generate large volumes of ineligible applications, wasting both the applicants' and the foundation's time.
What to actually publish
The content types that do real work for foundations:
- eligibility and funding priority pages
- application process and deadline pages
- past grantee pages
- reporting requirement pages
What order to publish in
Start with whatever answers "am I eligible, what do they fund, and when is the deadline" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Vague funding priorities that generate large volumes of ineligible applications, wasting both the applicants' and the foundation's time — avoiding this alone puts a site ahead of most of the category.
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