CrossFit Gyms Content Marketing Strategy
A content strategy for CrossFit gyms should center on beginner/onramp program pages and class schedule pages — not a generic blog. The single most common mistake in this category: no visible on-ramp or fundamentals program for beginners, reinforcing the intimidation factor that keeps a lot of interested people from ever walking in.
What to actually publish
The content types that do real work for CrossFit gyms:
- beginner/onramp program pages
- class schedule pages
- membership pricing pages
- coach bio and credential pages
What order to publish in
Start with whatever answers "is this too intense for a beginner and what does a membership actually cost" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No visible on-ramp or fundamentals program for beginners, reinforcing the intimidation factor that keeps a lot of interested people from ever walking in — avoiding this alone puts a site ahead of most of the category.
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