Craft Breweries & Distilleries Content Marketing Strategy
A content strategy for craft breweries and distilleries should center on taproom/visit guides and product/tasting-notes pages — not a generic blog. The single most common mistake in this category: product pages with no real tasting notes or story, in a category where craft/origin narrative is the actual purchase driver.
What to actually publish
The content types that do real work for craft breweries and distilleries:
- taproom/visit guides
- product/tasting-notes pages
- event/release calendars
- location pages
What order to publish in
Start with whatever answers "what makes this place worth visiting or this product worth buying" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Product pages with no real tasting notes or story, in a category where craft/origin narrative is the actual purchase driver — avoiding this alone puts a site ahead of most of the category.
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