Construction & General Contracting Content Marketing Strategy
A content strategy for general contractors should center on licensing/insurance transparency pages and project-type portfolio pages — not a generic blog. The single most common mistake in this category: licensing and insurance status buried or absent, despite being the single biggest trust question a commercial or homeowner client has.
What to actually publish
The content types that do real work for general contractors:
- licensing/insurance transparency pages
- project-type portfolio pages
- process/timeline guides
- location pages
What order to publish in
Start with whatever answers "is this contractor licensed, insured, and actually reliable" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Licensing and insurance status buried or absent, despite being the single biggest trust question a commercial or homeowner client has — avoiding this alone puts a site ahead of most of the category.
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