Commercial Real Estate Content Marketing Strategy
A content strategy for commercial real estate firms should center on submarket report pages and property-type pages — not a generic blog. The single most common mistake in this category: no submarket-level rate data, which is the specific, perishable information that brings brokers and tenants back to a site repeatedly.
What to actually publish
The content types that do real work for commercial real estate firms:
- submarket report pages
- property-type pages
- lease term explainer pages
- tenant vs landlord representation pages
What order to publish in
Start with whatever answers "what are current rates per square foot for my space type in this submarket" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No submarket-level rate data, which is the specific, perishable information that brings brokers and tenants back to a site repeatedly — avoiding this alone puts a site ahead of most of the category.
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