Colleges & Universities Content Marketing Strategy
A content strategy for colleges and universities should center on program/major outcome pages and net price and aid pages — not a generic blog. The single most common mistake in this category: publishing sticker price without net-price and outcome data, which is what prospective students and families are actually comparing across schools.
What to actually publish
The content types that do real work for colleges and universities:
- program/major outcome pages
- net price and aid pages
- admissions requirement pages
- career placement data pages
What order to publish in
Start with whatever answers "will this program get me the career I want and what will I actually pay" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
Publishing sticker price without net-price and outcome data, which is what prospective students and families are actually comparing across schools — avoiding this alone puts a site ahead of most of the category.
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