Business Brokers & M&A Advisory Content Marketing Strategy
A content strategy for business brokers should center on valuation methodology pages and sale process and timeline guides — not a generic blog. The single most common mistake in this category: no real valuation methodology content, when 'what is my business worth' is the single highest-volume, highest-intent search in the category.
What to actually publish
The content types that do real work for business brokers:
- valuation methodology pages
- sale process and timeline guides
- fee structure pages
- industry-specific pages
What order to publish in
Start with whatever answers "what is my business actually worth and how long will a sale take" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No real valuation methodology content, when 'what is my business worth' is the single highest-volume, highest-intent search in the category — avoiding this alone puts a site ahead of most of the category.
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