Board Game Companies Content Marketing Strategy
A content strategy for board game publishers should center on player-count and age-range pages and genre pages (strategy, party, cooperative) — not a generic blog. The single most common mistake in this category: no complexity rating alongside age range, since a game can be age-appropriate but far too complex (or too simple) for the actual group buying it.
What to actually publish
The content types that do real work for board game publishers:
- player-count and age-range pages
- genre pages (strategy, party, cooperative)
- playtime and complexity rating pages
- expansion/accessory pages
What order to publish in
Start with whatever answers "what's the player count/age range and playtime, and is it actually good for my group" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No complexity rating alongside age range, since a game can be age-appropriate but far too complex (or too simple) for the actual group buying it — avoiding this alone puts a site ahead of most of the category.
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