Asphalt Paving Content Marketing Strategy
A content strategy for asphalt paving contractors should center on driveway vs parking lot pages and cost-per-square-foot pages — not a generic blog. The single most common mistake in this category: no cost-per-square-foot ranges anywhere, when this is the first thing a homeowner comparing 3 quotes wants to sanity-check online.
What to actually publish
The content types that do real work for asphalt paving contractors:
- driveway vs parking lot pages
- cost-per-square-foot pages
- repair vs repave pages
- cure time and care instructions pages
What order to publish in
Start with whatever answers "how much will a driveway/lot this size cost and how long does it take to cure" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
No cost-per-square-foot ranges anywhere, when this is the first thing a homeowner comparing 3 quotes wants to sanity-check online — avoiding this alone puts a site ahead of most of the category.
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