Actuarial Consulting Content Marketing Strategy
A content strategy for actuarial consulting firms should center on practice-area pages (pension, P&C, health, life) and credential pages (FSA, ASA, MAAA) — not a generic blog. The single most common mistake in this category: one undifferentiated "actuarial services" page instead of separate practice-area pages, when pension and P&C actuarial work are entirely different buyer searches.
What to actually publish
The content types that do real work for actuarial consulting firms:
- practice-area pages (pension, P&C, health, life)
- credential pages (FSA, ASA, MAAA)
- regulatory filing support pages
- case study pages
What order to publish in
Start with whatever answers "do they have experience with our specific plan type (pension, P&C, health) and industry" — that's the highest-intent, most-searched content this subject has. Build out the rest of the page types after that foundation is solid, not before.
The trap most competitors fall into
One undifferentiated "actuarial services" page instead of separate practice-area pages, when pension and P&C actuarial work are entirely different buyer searches — avoiding this alone puts a site ahead of most of the category.
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