Window & Door Replacement Website Structure Guide
A well-structured site for window and door companies organizes around material/efficiency comparison pages, cost per window guides, rebate and tax credit pages, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- material/efficiency comparison pages
- cost per window guides
- rebate and tax credit pages
- location pages
Where most sites get the hierarchy wrong
No coverage of energy rebates and tax credits, which materially change the real price and are actively searched before buying.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
Or let Omnitopical build this for you.
Plans the full page set window and door companies actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
Start your free trial