Welding & Structural Services Website Structure Guide
A well-structured site for welding shops organizes around certification and code pages, process and material capability pages, mobile vs shop service pages, inspection and testing pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- certification and code pages
- process and material capability pages
- mobile vs shop service pages
- inspection and testing pages
Where most sites get the hierarchy wrong
No welder certification or code-compliance detail, which is a legal requirement for structural and pressure work and disqualifies uncertified shops outright.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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