VR/AR Companies Website Structure Guide
A well-structured site for VR and AR development companies organizes around use-case pages (training, retail, industrial, events), hardware-compatibility pages (Quest, Vision Pro, HoloLens), case study pages, development process/timeline pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- use-case pages (training, retail, industrial, events)
- hardware-compatibility pages (Quest, Vision Pro, HoloLens)
- case study pages
- development process/timeline pages
Where most sites get the hierarchy wrong
Generic "immersive experiences" copy with no use-case-specific pages, when enterprise buyers search for their exact application (safety training, product visualization).
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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