Vape Brands Website Structure Guide
A well-structured site for vape brands organizes around age-verification and shipping-legality pages, device-category pages (disposable, pod, mod), flavor/nicotine-strength pages, battery safety pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- age-verification and shipping-legality pages
- device-category pages (disposable, pod, mod)
- flavor/nicotine-strength pages
- battery safety pages
Where most sites get the hierarchy wrong
No clear state-by-state shipping legality content, in a category where regulation changes frequently and shipping restrictions vary widely.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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