Urology Website Structure Guide
A well-structured site for urology practices organizes around symptom-specific pages, procedure explainer pages, condition pages (kidney stones, BPH, incontinence), provider bio pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- symptom-specific pages
- procedure explainer pages
- condition pages (kidney stones, BPH, incontinence)
- provider bio pages
Where most sites get the hierarchy wrong
Writing condition pages in clinical jargon ("nephrolithiasis") instead of the plain symptom terms patients actually search.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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