Translation & Localization Website Structure Guide
A well-structured site for translation and localization firms organizes around MT-vs-human comparison pages, quality assurance process pages, language pair and specialty pages, pricing per word guides — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- MT-vs-human comparison pages
- quality assurance process pages
- language pair and specialty pages
- pricing per word guides
Where most sites get the hierarchy wrong
Avoiding the machine-translation question entirely, when buyers are already weighing it and an honest comparison is what earns the higher-value work.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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