Tool & Die Makers Website Structure Guide
A well-structured site for tool and die shops organizes around capability pages (progressive dies, stamping tools, molds), tolerance and precision pages, repair vs new-build pages, turnaround time pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- capability pages (progressive dies, stamping tools, molds)
- tolerance and precision pages
- repair vs new-build pages
- turnaround time pages
Where most sites get the hierarchy wrong
No stated tolerance capability, when precision specification is the first technical qualifier an engineer checks before requesting a quote.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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