1031 Exchange Services Website Structure Guide
A well-structured site for 1031 exchange qualified intermediaries organizes around deadline calculator pages (45-day, 180-day), eligibility explainer pages, exchange-type pages (delayed, reverse, improvement), qualified intermediary fee pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- deadline calculator pages (45-day, 180-day)
- eligibility explainer pages
- exchange-type pages (delayed, reverse, improvement)
- qualified intermediary fee pages
Where most sites get the hierarchy wrong
No deadline-focused content, when the two hard deadlines (45 and 180 days) are the most time-pressured, highest-anxiety part of the entire search.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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