Tattoo Studios Website Structure Guide
A well-structured site for tattoo studios organizes around artist portfolio by style pages, pricing and deposit pages, aftercare guides, consultation and booking pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- artist portfolio by style pages
- pricing and deposit pages
- aftercare guides
- consultation and booking pages
Where most sites get the hierarchy wrong
One shared gallery instead of per-artist style portfolios, when clients choose a specific artist by style rather than choosing a shop.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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