STEM & Robotics Camps Website Structure Guide
A well-structured site for STEM and robotics camp providers organizes around age-group and curriculum pages, week/session schedule and pricing pages, sample project/build pages, instructor and safety pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- age-group and curriculum pages
- week/session schedule and pricing pages
- sample project/build pages
- instructor and safety pages
Where most sites get the hierarchy wrong
Vague "STEM enrichment" marketing with no concrete description of what kids actually build, leaving parents unable to judge fit for their child's interest level.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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